Reflections on Rwanda — Coffee, Community, and Connection

21. May 20254 Minutes

Traveling through Rwanda, visiting its diverse coffee-growing regions, and immersing myself in the culture was a profoundly moving experience. I had the opportunity to witness firsthand the rich tradition in coffee cultivation and see how a company like Raw Material alongside Muraho Trading Company coming from more Western systems of thinking, has worked to implement new structures — not just to improve the coffee supply chain, but to empower communities and cultivate deeper, more sustainable relationships.

When I think about the journey, I’m reminded of the opening line of the Terroir book “Great coffee is the result of a plant’s genotype and the terroir that surrounds it” alongside this statement there is a much deeper message hidden behind, almost making it difficult to capture in words the essence of something which was for me truly inspiring. It’s hard to gather all the impressions, but what follows is a rough constellation of the moments and elements that left the biggest imprint.

The terroir of Rwanda is breathtaking in its range — from the lush Lake District to the mysterious volcanic regions. These high-altitude areas held something almost mystical. There was a distinct contrast between the tropical softness of certain regions and the robust, dense intensity of the volcanic soil. Each landscape seemed to echo a different spirit, which one could almost sense in the cup.

And then, the people. Rwanda’s past — brutal and unthinkably painful — somehow manifests in the present as a quiet strength, a collective integrity, and an unshakable sense of togetherness. There’s joy in the work, honesty in the communication, and a deep-rooted compassion in how people interact, collaborate, and harvest. Village-level teamwork and traditional practices meet with modern agronomic support from varying organizations, such as Muraho and Raw Material, trying to bring continued quality, efficiency and dignity into the process.

Raw Material in collaboration with the Muraho Trading Company in particular stood out — not just for the systems they’re building, but for the authenticity of their relationships. I spent time with them in Kigali, often in surprisingly luxurious settings, but what was more striking was seeing how they move between these different worlds — from city to countryside, comfort to challenge — always with the same purpose.

You realize how easily we, from the outside, carry a naive image of Rwanda. Yes, poverty exists, but it’s far from the full picture. There’s a complex social structure and layers of support, ambition, and pride. There is a grace in the way people move through their days.

One of the most powerful parts of the journey was at The Vunga Cooperative in Rwanda’s Nyabihu District, the volcanic region, where I met President Daphrose Uwimana, the woman leading an organization that’s endured extraordinary hardship. After several landslides devastated their community, they rebuilt — again and again. The resilience, the quiet strength, the collective response… it was overwhelming to witness.

At the heart of the entire experience was a deep focus on community. Everything — from the plantations to the city — reflected a strong ethic of shared joy, reward through collaboration, and a human-centered approach. It felt like the scars of the past had inspired a radical, beautiful kind of togetherness.

A huge thank you goes out to Alan Tomlins and the Raw Materialteam, Gaudam Anbalagan, Karthick Anbalagan and Eustache Mutakirwa from Muraho.

Hobe Hobe Hobe!

ONE EASY PIECE | Changing the habit - one cup at a time.

Since May 1st, we’re adding a 30ct charge for to-go cups.
Not because we love annoying fees, but because something has to change.

Why coffee is getting more expensive - and what that means for you

It's time to inform you about the price explosion on the coffee market, what's behind it and what consequences it has for us as a roastery, but also for our café and in the end of course your cup of coffee.

Summer in a glass: our new Cold Brew

The sun is rising higher, the days are getting longer and the air is humming with anticipation of the warmth. It's cold brew season again.

(No) extra charge for (Oat) milk!

PASSENGER serves you a universe of coffee in your cup - without compromise. We waive the usual surcharge for milk alternatives!

Subscriptions are free of shipping costs from the second delivery onwards

News from the delivery front: The journey of coffee - from the bean to your cup - is a real adventure of love.

Concentrated sunshine

Caffeine is a psychoactive substance which, in the right dosage, can have a stimulating effect on the consumer's perceptual apparatus.<­>nehmungsapparat des Konsumierenden auswirken kann.

PASSENGER coffee subscription

Unlock a universe of coffee in your cup with passenger coffee's subscription!

Timor-Leste Laclo Natural

Timor-Leste Laclo Natural – some wild gourmet fix. 

Queer Aid Uganda x passenger coffee

We are happy to finally were able to conclude our donation into the emergency fund for the LGBTIQ+ community in Uganda. Thank you for drinking our Uganda Filter coffee and help to collect 742€.

Morning again, Mexico, here we go!

from the Union San Pedro cooperative. The cooperative represents about 200 small farmers from the region around San Pedro de Alto and is an impressive, exemplary undertaking for an initiative that emerged from a collectivist, indigenous network.